West Wind TV is the on-air name used by TiBB1 in the South West.
West Wind TV was formed on 12 February 2016 as the on-screen brand for the South West, as most of the regions separated from Granada to create their own on-air regions. The region name has no connotation with anything. In some on-air continuity announcements, the region is sometimes called TiBB1 for the West Country.
West Wind has both its studios and its control room operations in Plymouth; with its back-up control room in the studios of The Point, its sister region in the United States.
The services' on-air identity is a mixture of the national and regional TiBB1 idents.
However, the endboard shown in the region is the national endboard; with the caption A West Wind Production, for TiBB1.
West Wind itself does not produce any programming, however it co-produces TiBB Big Brother, the TiBB Eurovision and Christmasvision Song Contests, and the TiBB Podcast. It produces regional news and weather from its studios in Plymouth.